The beach club
The beach is divided into numbered beach clubs, each with its own operator. You pay for
an umbrella with two loungers by the day, by the week, or by the fortnight; the price
varies from club to club and by row (the front row costs more).
The price usually includes showers, restrooms, and a cabin or changing room.
The clubs go by number: "bagno 87" is an address, and locals get it instantly.
In Cervia the numbers run from 3 to 340 and also indicate the area:
Tagliata 3-21, Pinarella 59-131, Cervia 146-229, Milano Marittima 235-340.
Free public beaches
They exist, but they're few and you need to know where. In Cervia the Municipality lists
three: in Cervia between clubs 191 and 194, in Milano Marittima between 268
and 269, in Pinarella by club 102. The first two have facilities, showers, and lifeguards
in summer.
In Rimini there are four serviced free beaches: Piazzale Boscovich (the most
central, beneath the Ferris wheel), Miramare, Marano, and San Giuliano Mare.
The seabed
It's shallow and sandy for dozens of meters, all along the coast. For a small child it's
the reason this riviera exists; for an adult swimmer it's the reason you need to walk quite
a way before you can really swim.
If someone has difficulty walking
In Cervia there's "Un bagnino per amico" ("A lifeguard as a friend"), running since 2006 and
free of charge: floating amphibious chairs, walkways, reserved parking, and trained
staff who accompany you into the water. You ask your own lifeguard, who activates
the service; the wheelchair is guaranteed for one week.
In Riccione all 130 beach clubs are declared accessible, with
ramps right up to the umbrella. In Rimini, Piazzale Boscovich has amphibious chairs,
an electric hoist, and sixteen reserved shaded spots.
In Bellaria-Igea Marina there doesn't appear to be an equivalent free municipal service:
some individual beach clubs are equipped. Best to call the tourist office before you go.